Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of increasing traffic to your site via natural or organic search results. At the time of this writing, over 100,000 new domains were registered in a 24 hour period. With this many domains being registered daily, getting yours at the top of search results is more important than ever! Otreva is a Scranton SEO company with experience in bringing first page results to our clients. View Today’s Numbers

How many times have you gone to the 2nd or 3rd page of results in your favorite search engine? I’m betting not very often. The sites on the first page of any search got there from their SEO practices. We only use White-hat techniques to ensure consistent organic results for a long period of time. As of late search engine optimization “companies” have been popping up all over the internet trying to sell services that well guarantee you top 10 results on Google like it is a one time thing and it is done. Do you think those websites that are #1 – 10 got that high and then just quit working on their websites once they are published? I bet not!

Links + Content Matter

The truth is, search engine optimization is an ongoing practice that in theory never stops. There are two interconnected truths about SEO that I remember hearing and to this day still agree with:

  1. Links matter
  2. There is content that people link to and content that they don’t

Think about it, if you have more links to your content, it probably means that internet users think there is something relevant there that they want to share with others. It is a basic principle that most search engines use when weighing how important a website is. We are not here to sell you a search engine optimization service and guarantee you top results without any involvement from you. The truth is we need your help as much as you need ours. You know your audience better than anyone, yet we know what will help get you to the top.

Our SEO goal is to help guide you to the top of the search engine pages where nearly 85% of internet users look for websites. We do this through offering content creation strategies, on-page website optimization, and secret recipes. The truth is just because you build a website doesn’t mean people will come. Think about it, why do you go to a website? To look for good, relevant information.

If you feel that your current website isn’t providing like it should, let us send you a custom analysis created just for your site.

Request Free Analysis

We can help you:

  1. Review your site content and structure
  2. Provide advice on website development: ex: hosting, redirects, error pages, use of JavaScript
  3. Content development
  4. Develop Online Business Campaigns
  5. Research keywords
  6. Search Engine Optimization training
  7. Study specific markets and geographies

Search Engine Optimization vs Search Engine Marketing

See the illustration below to understand the differences between

SEO vs SEM

What search engines do users go to?

From May 2010 – October 2010 over 80% of USA internet users rely on Google to search the web.

What search engines do users go to?

Source: StatCounter

Otreva Designs in a Scranton Search Engine Optimization company that helps local businesses rank better for popular keywords. We have helped brands both large and small rank on the first page of Google time and time again. View our portfolio to review businesses we’ve helped.