After using Shopify on a recent e-commerce project for a Vitamin and Supplement Store with nearly 13,000 products, I have found some strengths and weaknesses of the hosted software. Shopify is geared towards designers, is super easy to setup and quick to get your store up and running. There are no SSL’s to worry about, no hosting to deal with, and no backups to worry about. Shopify takes care of all of this for you. The backend is very easy to use and you can find exactly what you are looking for very easily compared to systems like Magneto. However that comes at a price; Shopify has limits of what you can do with it. After not finding much information, I decided to write some quick pros and cons for those of you thinking about using the system.
Knowing what I know now, would I have used Shopify?
Probably not for a store this large. Due to some limitations and my poor experience with their customer support I would have used a solution like Magento community or MagentoGO. I believe most of my unanswered tickets were due to the fact that Shopify doesn’t currently support what I was looking to do. Even so, they should have at least responded to say this. On the other hand for a simple store selling maybe 10-20 products like T-shirts, I think this is the platform for you. I love the liquid template design model and have had minimal problems developing for the front-end of the store other than when a variable wasn’t available like a vendor page as mentioned above.