Web Design for the Future: Develop with Mobile in Mind
You’ve finally gotten your website up and running. The traffic is flowing in, but not as quickly as originally projected. Why isn’t your new website acting as the sales funnel you expected? Today’s consumer uses smartphones and mobile technology for purchasing. If your site does not use responsive web design, mobile shoppers may never see it, and certainly won’t use it.
What is Responsive Web Design?
Responsive web design (RWD) uses a new approach to layout to enable fluid resizing for a better viewing experience across multiple devices. When utilized properly, it allows the same site to display, with minimal scrolling, on both PC and mobile hardware. Instead of using hard definitions for sizing like pixels or points, RWD uses a percentage based system that allows the site to appear properly on different screens.
Why is RWD a Crucial Element to Modern Web Design?
Customer service. The first rule of sales is the customer is always right. No matter what device they choose to use, they should have an intuitive user experience. RWD allows you to keep the costs down for your web application development, by minimizing the number and style of apps needed to reach the most customers. Paying to develop one app for all devices running on iOS and Android makes a lot more sense.
Is Mobile Really the Future of E-Commerce?
Well, according to a study by Pew Internet and the American Life Project conducted in 2013, 56 percent of Americans now own smartphones. By 2015, Goldman Sachs projects that 81 percent of all cell phones will be smartphones. With that kind of market penetration, mobile is one aspect of consumer behavior that no business can afford to ignore. Here are few more facts to keep in mind:
- 62 percent of shoppers who used a mobile phone while browsing during the holiday season used that access to visit the stores site or app.
- This December, consumers spent more time using store apps than ever – six times more time!
- 80 percent of smartphone users want more product descriptions that are mobile optimized.
- One out of five consumers are now showrooming before making a purchase.
What does all this mean? Mobile is here to stay, and it does – and will continue – to make up a growing percentage of online purchasing.
Meeting the Mobile Challenge
As more and more consumers use their smartphones to comparison shop in stores, companies without mobile friendly sites and apps lose business. Can you afford to funnel sales directly to your competitors? With good web application development, you don’t have to. Responsive web design can work with virtually any scripting language, allowing your sites to use PHP, Java, MySQL or any other development language that works best for your design.
At Otreva, we develop with the end-user at the forefront of the process. The goal is always to offer your customers a clean and clear path to making a purchase. Our transformative designs allow every consumer to access your e-commerce site, regardless of the interface. By incorporating RWD principles and offering clear linking and access to information, along with checkout systems designed to integrate seamlessly with mobile devices, we work with you to create the best possible web experience for both PC and mobile visitors. Engage your customers at all levels and give them the service they are looking for with a website that offers easy browsing on-the-go.