Frame Crafters was built by experienced professionals in the eye care industry who have had yet to explore the world of e-commerce. Otreva was happy to assist in every aspect of building Frame Crafters from the ground up. We provided e-commerce consulting, web design and development, inventory creation and user experience design. Otreva built many custom features like specific images for product variants, the prescription form, custom templates, and the order process based on the users shopping cart.